MADD Public Awareness Program
Roadside Signage Project
As part of our commitment to MADD Canada's goals, MADD London Chapter members and volunteers are active in the community to heighten awareness about the dangers of impaired driving.
One such initiative is our road side signage project. We are in the process of creating Campaign 911 roadsigns that will be located at various entry points into the city. These impressive 4 x 8 signs encourage drivers to call 911 if they suspect an impaired driver. This year we have funding to erect six signs and we will be contining this project over the next few years. Our goal, is to have a Campaign 911 sign located on all roads coming in to the City of London.
Now, more than ever, it is critical that we convey this message to our neighbours as every day, on average, 4 Canadians are killed and almost 175 more are injured in alcohol and drug related crashes.